A widely acclaimed Russian-language business guide, Indian Attraction, co-authored by E.Griva and P.Seleznev, is set to reach global audiences this August with the release of its English edition under the title Doing Business in India
A widely acclaimed Russian-language business guide, Indian Attraction, co-authored by E.Griva and P.Seleznev, is set to reach global audiences this August with the release of its English edition under the title Doing Business in India.
The book, which quickly became a top-seller in Russian bookstores and online marketplaces, has earned popularity among entrepreneurs and professionals navigating the complex but rewarding Indian market. With the upcoming English edition, the authors aim to offer practical insights and cultural guidance to a broader international readership.
Drawing on decades of combined experience in Indo-Russian economic cooperation, Griva and Seleznev explore the nuances of India’s regulatory landscape, business etiquette, regional diversity, and investment opportunities. Their approach balances rigorous analysis with accessible language, making it an indispensable tool for businesses looking to enter or expand within one of the world’s fastest-growing economies.
The English version is being released amid growing global interest in India’s market potential, with foreign investments rising and strategic partnerships expanding, particularly with countries like Russia, which maintains long-standing economic ties with New Delhi. Industry analysts suggest that Doing Business in India could serve as a key resource for executives, diplomats, and analysts seeking a reliable companion to navigate India’s dynamic commercial terrain.
The international edition will be available on leading platforms including Amazon, Ozon Global, and major bookstore chains.
Janhit Times
